Reducing software prices could lead to a reduction piracy rates. According to research house IDC, which was commissioned to conduct the study, the average selling price of software was one of several components used to estimate revenue losses. So, logically, increases in software prices would inflate revenue losses. However, Walter Lee, IDC’s Asia-Pacific vice president of consulting, was hesitant to draw that conclusion, noting that some software vendors increase their prices when they bundle several applications and offer these as one software package.??
Some have long argued that piracy can be dramatically reduced if only software vendors were more willing to bring down their prices and make software more affordable to the masses. As it is, some of Asia’s developing markets find it tough to cope with rising hardware requirements.
Full Article: http://www.zdnetasia.com/blog/btw/0,39056810,62014080,00.htm
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